CORONA IS THE FIRST BEER BRAND TO TRIAL 100% PLASTIC-FREE SIX PACK RINGS.
Corona announced that it will pilot plastic-free six pack rings in select markets as part of the brand’s commitment with Parley for the Oceans to lead the industry with eco-friendly packaging. Both Corona and Parley have a shared mission to help protect the world’s oceans and beaches from marine plastic pollution. Although Corona is primarily packaged in glass and fiberboard, the brand saw an opportunity to help redesign a common source of plastic in the category. The plastic-free rings are made from plant-based biodegradable fibers, with a mix of by-product waste and compostable materials. If left in the environment, they break down into organic material that is not harmful to wildlife. With roughly 8 million metric tons of plastic entering the ocean each year, there is a need to confront the issue on multiple fronts, which is why Corona has adopted Parley’s A.I.R. strategy to not only “avoid” and “intercept” plastic as much as possible, but also help “redesign” solutions that use the material. By taking the lead in making these necessary steps to help save our oceans, Corona hopes to inspire other companies and people to make the same changes.